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AdCP:Buy Overview

Version: 2.3 (Revised)

The Advertising Context Protocol (AdCP) provides a simple, expressive, and AI-first standard for the entire media buying lifecycle. It is designed to be language-agnostic and flexible, guiding any implementation of a buy-side server.

This specification is broken down into a series of articles, each covering a logical phase of the protocol.

Specification Documents​

  1. Media Products

    • Defines the Product model, including custom and principal-specific products.
    • Describes the AI-driven discovery process.

  2. Creative Lifecycle

    • Details the creative submission, approval, and adaptation workflow.

  3. Media Buys

    • Specifies the creation and in-flight updating of media buys.

  4. Targeting

    • Explains the layered application of targeting templates and overlays.

  5. Reporting & Optimization

    • Covers delivery monitoring and the performance feedback loop.

  6. Principals & Security

    • Explains the data isolation model and platform mappings.

Supporting Documents​