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Curation Protocol - Coming Soon

The Curation Protocol will enable AI assistants to discover and package media inventory based on campaign objectives, context, and brand safety requirements.

Planned Features

Inventory Discovery

  • Natural language description of desired inventory
  • Contextual category matching
  • Cross-platform inventory packaging

Brand Safety

  • Keyword exclusions
  • Category blocks
  • Custom safety profiles
  • Third-party verification integration

Package Creation

  • Multi-publisher deals
  • Audience + inventory bundles
  • Preferred pricing tiers

Expected Timeline

  • Q2 2025: Initial specification draft
  • Q3 2025: Reference implementation
  • Q4 2025: First platform implementations

Get Involved

Want to help shape the Curation Protocol?

  • Join our working group
  • Share your use cases
  • Review early drafts

Subscribe to updates: announcements@adcontextprotocol.org