Skip to main content

Ad Context Protocol Working Group

Join our working group to help shape the future of advertising technology standards.

About the Working Group​

The ACP Working Group brings together industry leaders, platform providers, agencies, and advertisers to collaboratively develop and evolve the Ad Context Protocol standards.

How to Participate​

Monthly Meetings​

  • When: First Wednesday of each month, 2:00 PM EST
  • Where: Virtual meeting (Zoom link provided to members)
  • Format: Open discussion, specification reviews, and roadmap planning

GitHub Discussions​

Join ongoing conversations and propose new ideas:

Current Focus Areas​

Q1 2025 Priorities​

  • Audience Protocol Refinements: Based on early implementation feedback
  • Curation Protocol Design: Initial specification development
  • Platform Onboarding: Supporting new platform implementations

Working Groups​

  • Technical Standards: Protocol specifications and validation
  • Implementation Support: Platform integration guidance
  • Industry Adoption: Outreach and education initiatives

Membership​

Who Should Join​

  • Platform Providers: DSPs, data providers, ad tech companies
  • Agencies & Advertisers: Users of advertising technology
  • Developers: Engineers implementing ACP
  • Industry Experts: Standards bodies, consultants, researchers

Benefits​

  • Early access to new protocol specifications
  • Direct input on standard development
  • Networking with industry leaders
  • Implementation support and guidance

Get Involved​

Join the Working Group​

  1. Subscribe: Email announcements@adcontextprotocol.org
  2. Introduce Yourself: Post in GitHub Discussions
  3. Attend Meetings: RSVP for monthly working group calls

Contributing​

  • Specification Reviews: Help review and improve protocol specs
  • Implementation Feedback: Share experiences from real-world usage
  • Documentation: Contribute examples, guides, and best practices
  • Testing: Participate in interoperability testing

Leadership​

Steering Committee​

The working group is guided by a steering committee with representatives from:

  • Platform providers
  • Large advertisers/agencies
  • Technical standards organizations
  • Open source contributors

Current Initiatives​

  • Interoperability Testing: Cross-platform compatibility validation
  • Performance Benchmarks: Standard performance metrics and testing
  • Security Guidelines: Best practices for secure implementations

Resources​

For New Members​

Meeting Materials​

Contact​

Ready to help shape the future of advertising technology? Join us!