{
  "$schema": "http://json-schema.org/draft-07/schema#",
  "$id": "/schemas/3.0.18/enums/creative-status.json",
  "title": "Creative Status",
  "description": "Lifecycle status of a creative asset in a creative library. See the Creative Protocol specification for transition rules.",
  "type": "string",
  "enum": [
    "processing",
    "pending_review",
    "approved",
    "rejected",
    "archived"
  ],
  "enumDescriptions": {
    "processing": "Creative is being ingested, transcoded, or validated. Automatically transitions to pending_review when processing completes, or to rejected if processing fails (e.g., corrupt file, unsupported codec).",
    "pending_review": "Creative has passed processing and is awaiting platform content policy review. Transitions to approved or rejected after review.",
    "approved": "Creative has been approved and is eligible for delivery. May be archived by the buyer or re-reviewed by the seller.",
    "rejected": "Creative was rejected due to content policy or technical issues. Not terminal — the buyer may fix the issue and resubmit via sync_creatives, which returns the creative to processing.",
    "archived": "Creative has been archived by the buyer and is excluded from default queries. Archived creatives retain their data and may be unarchived back to approved."
  }
}