Machine-readable brand identity for the agentic advertising era
A standard file at /.well-known/brand.json that tells AI agents who your brand is, what it looks like, and how it wants to be represented in advertising.
AI agents need structured brand data to make advertising decisions — colors, tone, portfolio structure, category preferences. Without a standard, every platform asks for this differently. brand.json provides a single source of truth that any agent can discover and consume automatically.
Name, description, logos, colors, and typography. Everything an agent needs to represent your brand correctly.
Define your brand architecture: master brands, sub-brands, endorsed brands, and their relationships.
Categories, restrictions, tone guidelines, and audience targeting preferences that agents should follow.
{ "$schema": "https://adcontextprotocol.org/schemas/latest/brand.json", "brand_name": "Acme Corp", "domain": "acme.com", "description": "Leading provider of innovative solutions", "brand_colors": { "primary": "#2563eb" } }
Place this file at https://yourdomain.com/.well-known/brand.json and AI advertising agents will automatically discover your brand identity.